Abstran wasn't launched with a logo or a collection. It began with an idea: every person has an abstract self waiting to be expressed.

Working alongside the founder from day one, we built the brand from the ground up. From shaping the brand story and naming every product to creating launch campaigns, social media, films and visual storytelling, every touchpoint was designed around one belief: Be Your Abstract Self.

The result was a brand that didn't just sell apparel.

It gave people something to identify with.