TOSI,  wasn't built around a menu.
It was built around stories.

When Vijay moved from South India to Thane with the dream of opening his own restaurant, we knew the story deserved to be told. So instead of creating "restaurant content", we built an episodic series around the founder himself, bringing his journey, personality and culture to the forefront.

Blending South Indian roots with a Maharashtrian flavour, we created a brand that felt as authentic as the food it served.

Alongside that came irresistible food films that made people stop, stare and tag the friend they'd want to visit with. Salivating visuals, relatable storytelling and a distinct brand voice turned TOSI into more than just another South Indian restaurant.

We made people crave the story just as much as the food.